Hey friend, I’m an addict. Not to a substance. I’m addicted to Not Enough. Let me give you some examples: You get it? I literally have these "Not Enough" thoughts thousands of times a day. Even once you start noticing it, Not Enough still sneaks in—just wearing new clothes. You hear yourself say: “I want to make a bigger impact.” “I want a house in Malibu.” “I want a massive exit from my company.” But underneath it all? What I have isn’t enough. Who I am isn’t enough. This isn’t about ambition. Because Not Enough is just a costume that fear wears. So what happens when fear is running the show?Let me put it simply: Your life is a projection of your thoughts. Just like a movie projector doesn’t create the film—it simply plays what’s already on the reel—your reality reflects the thoughts you’ve been feeding it. So what happens when your mental reel says: Not enough. Not enough. Not enough… You guessed it. Let me give you a visual. My go-to move? Drawing a penis on someone’s forehead with a Sharpie. Now imagine this: Insane, right? But that’s how most of us live. We go through life trying to “clean the mirror”—changing partners, chasing money, fixing jobs, buying crystals—when the real problem is what’s drawn on our own forehead: our thoughts. The mirror isn’t the issue. It’s just reflecting what’s already there. No amount of scrubbing the reflection will help if we don’t deal with the original doodle—our belief in Not Enough. Meet Firemaniac(a.k.a. the voice of fear in my head) I gave the voice of fear in my head a name: Firemaniac. He thrives on chaos—and his favorite pastime is whispering that life should be different. When I catch myself thinking something ridiculous like “these bagels aren’t New York enough,” Giving my fear a name and a face has helped me see it for what it is: By the way, I’m teaching a free workshop next week where we’ll dive deeper into how to spot, name, and disarm your version of Firemaniac—and for the first time, I’ll be showing you how to use AI (yes, ChatGPT) as a personalized fear coach to help you practice everything in this article, daily. A Few Truths About the Voice of Fear:
You might hear fear say: “I need others to approve of me.” “I’m not spiritual enough yet.” “If I rest, I’ll fall behind.” “I must control how others see me.” “Suffering proves I’m worthy.” Or maybe: “I call fear my protector… but it’s been holding me hostage.” So here’s the exit ramp off the Not Enough highway:Fear? It’s fake news. It’s not your bank account that’s scary— That voice is fear. So what actually exists? Only love. Love is what’s real. Love. That’s it. That’s the whole damn show. Love is the reality. Fear is the scam artist with a megaphone convincing you otherwise. JFK wasn’t being metaphorical when he said, “The only thing we have to fear is fear itself.” He meant: The voice is the problem— Not the thing it’s talking about. Here’s What I’ll Be Teaching at the Workshop(And What I Practice Daily) Step 1: Catch the LieFear always speaks first, loudest—and it always lies. Let’s say the thought shows up: “My house isn’t nice enough—my date is going to judge me.” Pause. And if you don’t name it as fear, you’ll mistake it for something noble—like ambition, humility, or “just being realistic.” But make no mistake: So name the thought. Call it fear. And cut off its power supply. Step 2: Forgive the VoiceThis one’s hard—because our instinct is to fight fear. Fighting fear is still fear—just in a different costume. So instead, I do something radical: I say, “Firemaniac, I see you. You’re lying again. But I forgive you. You’re scared. And scaring me is just what you do.” And then I forgive myself: “I forgive myself for listening to you. For believing you. For thinking you were me.” This is how I stop making fear the villain. Step 3: Let Gratitude Arise NaturallyThis isn’t about forcing “positive vibes” or writing a list of things you should be grateful for. If you’re still listening to Firemaniac while writing a gratitude list, Real gratitude doesn’t need to be forced. Gratitude is what bubbles up when you come home to love. When you stop believing the lie, You start seeing what’s already here. That you’re safe. What This Process Is Really AboutAt the root of it, every moment in life is a fork in the road.
Extending love Or crying out for it. That’s the real work of this practice—not just clearing fear, but returning to what’s real. Even thoughts like: “I want more money,” “I need more success,” “I wish things were different” are often just veiled cries for love, safety, or belonging. So these three steps aren’t just mindset hacks. A New Kind of Gratitude List(My gift to you) If you’ve made it this far, thank you. But before I go, I want to leave you with something you can use right away. Not a “tip.” A new kind of gratitude list. The traditional kind? It’s everywhere. Write down 10 things you’re grateful for... It’s well-meaning. But let’s be honest: So here’s what I do instead—and what I offer to you now: The New Gratitude Practice🧠 1. Choose 3 fearful thoughts. (“I’m behind.” “They don’t like me.” “I’m not doing enough.”) 🔥 2. Walk each one through the 3 steps:
❤️ 3. Choose 3 ways to extend love today.
That’s it. Not a bypass. Not a performance. A daily ritual of truth-telling and love-giving. It doesn’t need to be perfect. And if this resonated, I’ll be going deeper into all of this next week in a free live workshop. But regardless of whether you show up, this practice is yours now. Use it well. —Tony |
Real-world insights for moving from fear to love in business, relationships, and self-worth. Wisdom from a recovering persuasion expert learning to live, lead, and negotiate with truth.